Balancing Brand Identity in Cobranded Partnerships
Expert perspectives on successful cobranding strategies, focusing on authenticity, alignment, and resonance in brand partnerships.
Blog
Thoughts, updates, and news from Samuel Khamala.
Buyer Personas: A Script for Success in the Media Industry
An audience is never generic. Buyer personas act like character profiles in a screenplay, describing needs, motivations, behaviors and desires for targeted marketing.
Virtual Reality: The Next Stage of Storytelling in Media Marketing
Storytelling has always served as the media's and broadcast's backbone, yet VR pushes the boundaries beyond science fiction limits.
Building Customer Loyalty through Empathy in Marketing
In the current market, customer loyalty hinges more on how well companies can empathize with their customers' demographics and less on the price of their goods.
The Digital Echo of Word-of-Mouth Marketing
In the past, word of mouth (WOM) was something businesses wanted but could not easily command. However, the digital era has transformed WOM marketing into a strategic tool.